Stuck in another airport, on the way to yet another business meeting, the founder of WFA Life, Andy Willis, picked up Tim Ferris’ book, The 4-Hour Work Week. The tag line – Escape the 9-5, live anywhere and join the new rich – attracted his attention. Whilst not a revolutionary concept, the notion of being able to ‘live anywhere’ and ‘work less’ suddenly hit home.

Though his conference business was successful, it dawned on him that he was trapped in it: tied to his desk when he wasn’t travelling between events, with all the knowledge, systems and procedures in his head. He knew he wanted more, to live more; it turns out he was ready to seize the day.

Making the transition didn’t happen overnight, but he knew that for anything to happen at all, he just had to start. He made it his mission to work out how he could do more of the things he loved, travelling and cycling, whilst still feeling successful. The Working From Anywhere (WFA) concept began to unfold.

Over a period of years, he tried and tested every communications platform, project management tool, collaboration tool, email program, and file storage device. He worked out systems and procedures and methods to allow him and his team to work effectively, from anywhere. As friends and clients began to notice his trips to France getting longer each year, curiosity was piqued. How is it that he was always travelling, enjoying life, and yet still running a great business?

Little by little, he began to teach others what I’d done and how they could do it too. He distilled the process into a 5-step system which anyone could implement, regardless of business size or industry. It simply required a willingness to embrace change and the notion that life is for living now, not when you retire.

He soon realised that this process, this way of living, could be his new normal, his everything. So, he wound up his conference business and WFA Life was born.

Now there’s a program, a book and an experience for anyone who wants to join the revolution – to seize the day and make time for life.